It is important that a customer can have faith in their jeweller, from trusting their judgement on the best item for them, to ideas on custom made designs.
Choosing a reputable jeweller can be tricky. How do you know if a jeweller is trustworthy? What should you demand?
Member of accredited associations
One way of identifying a reputable jeweller is to go by their accreditations. Being full members of associations such as the National Association of Goldsmiths (N.A.G.) means they have to adhere to certain levels of quality and service. Membership of these associations doesn’t come easy and many years of high level service is demanded before becoming a fully fledged member is possible.
Work carried out on site
Many high street jewellery chains do not carry out work on site. This means your precious items have to be sent to sites where the repairs or design can take place. A reputable jeweller usually carries out all work in a fully insured shop, meaning there is no chance of the items being lost in transit or damaged on long journeys.
Knowledgeable staff
A local jeweller should not be a salesman. They should be more like an adviser, someone who uses their expert knowledge and skill to help you choose or create something that suits your needs and your wallet, without force-selling items on you.
There are many jewellers around and so finding a reputable one who has your best interests at heart can be difficult. But if you look for a jeweller with a good local reputation, with membership to associations such as the N.A.G and one that carries out all work on site, the chances are they will be the best option for your jewellery needs.
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