Jewellery is more often than not very expensive and considered priceless in terms of sentimental value to many people. Whether buying a new piece of jewellery such as a custom made engagement ring or using a jewellery repair service on an old anniversary present like a necklace or watch, it is important to choose a reputable, high quality jeweller you can trust.
One way to identify a quality jeweller is to check whether they are a member of the National Association of Goldsmiths (N.A.G.).
What is the N.A.G?
The National Association of Goldsmiths is the oldest and most respected organisation that protects and supports the jewellery trade. Established in 1894, there is a Code of Practice to which elected members must agree to adhere and by which applicants for membership are judged.
Maintaining high standards
The N.A.G promotes high professional standards among its membership to inspire consumer confidence and to enhance the reputation of its members. When looking for a reputable jeweller, check to see if they are members of this organisation. It usually means they are high quality jewellers that actively maintain the highest standards.
Access to training
Membership of the N.A.G provides the jeweller with a lot more than just recognition and customer confidence. By being a full member, it allows access to constant training opportunities in all areas of jewellery. A jeweller will also have access to all of the latest developments and news in the jewellery industry.
When choosing a high street jeweller, look out for the National Association of Goldsmiths coat of arms in the shop window or on stationery. Only members are allowed to display this badge of honour as it were, so if it is visible the customer should feel comfortable knowing that the jeweller will provide a quality service using traditional methods combined with the latest equipment.
The membership criteria are strict, meaning standards have to be kept up to a constantly high level. A jeweller without membership may not reach the same standards and it may not be worth the risk trusting them with your precious jewellery.
No comments:
Post a Comment